not ones that leak.
Most Google Ads accounts waste 30 to 60% of spend on the wrong structure, broken tracking, and lazy strategy. Analytics Dope rebuilds yours by hand, every week. No juniors. No dashboards in place of work.
Your Google Ads, run like it is our own money.
For seven years Analytics Dope has done one thing: build, rebuild, and operate Google Ads accounts. Search, Performance Max, Shopping, Demand Gen, YouTube. From small DTC brands at $3k a month to lean teams burning six figures a week.
This is not an agency. There is no account manager between you and the work. You get a senior operator who reviews every change, writes every report, and answers every Slack message directly. That is the entire pitch.
Paid media has a quiet integrity problem. Decks replace work, dashboards replace thinking, and clients pay for the appearance of progress. Analytics Dope was built to be the opposite of that.
Every account we touch reports its own truth. Below are real outcomes from accounts Analytics Dope personally manages · not curated stock charts.
Eight disciplines. One operator.
Every engagement is senior-led from day one. No account managers relaying questions to a strategist you never meet.
A two-week deep dive into your account: structure, tracking, attribution, search terms, asset coverage, competitor terrain, landing page friction. You receive a written diagnosis with a prioritised fix list, not a sales deck.
- Tracking + GA4 + GTM review
- Structural waste analysis
- Competitor + auction insights
- Written 12 to 18 page report
Full structural rebuild from the ground up. Campaign architecture, match types, negative pyramids, audience layering, geo and device modifiers. Fixes the foundation most agencies skip and most accounts never get.
- Search + Shopping + PMax
- Negative keyword pyramid
- Audience and signal layering
- Re-baselined for clean measurement
Feed-first strategy. Asset group segmentation by margin and intent. Real exclusions for brand, clearance, and unprofitable SKUs. Stop letting Google decide where your budget actually goes.
- Merchant Center feed rebuild
- Custom labels by margin tier
- Brand + clearance exclusions
- Asset group experiments
Server-side tagging, enhanced conversions, consent mode v2, and value-based bidding. If your tracking is wrong, every decision after it is wrong. Most accounts we open have at least one silent measurement bug.
- Server-side GTM
- Enhanced conversions
- Profit-weighted values
- Consent + privacy compliance
Honest search campaigns built around intent stages, not keyword themes. Competitor conquest where the maths actually works. Brand protection that does not cannibalise your own organic equity.
- Intent-stage campaign maps
- Competitor conquest strategy
- Brand cannibalisation control
- RSA + sitelink testing
Top of funnel demand built on creative that actually performs. Founder-led video, hook testing, and view-through measured against incrementality, not last-click vanity metrics.
- Demand Gen + YouTube creative briefs
- Hook + thumbnail testing
- View-through modelling
- Incrementality experiments
Me, every week, in your account. Strategy calls, written reports, Slack access. The work itself, not a dashboard pretending to be the work. Capped client list so attention stays real.
- Hands-on weekly optimisation
- Written Friday report
- Slack + Loom access
- Quarterly strategy review
Paid traffic dies on bad landing pages. Analytics Dope reviews every page your ads point to, writes friction notes, and briefs your designer or developer on the changes that move the needle.
- Page-by-page friction review
- Above-fold + offer testing
- Form + checkout audits
- CRO experiment briefs
Industries I have scaled.
Six years across verticals. Same diagnostic rigor. Different playbooks for each.
Shopify, WooCommerce, headless. Feed-driven Performance Max + Shopping.
Long sales cycles, demo bookings, MQL pipeline with offline conversions.
Lead-gen funnels, webinar registrations, course launches.
Multi-location LSAs, call tracking, HIPAA-aware setups.
High-intent search, geo-targeted, call + form conversions.
Brand + performance hybrid, creative-led shopping campaigns.
A method, not a methodology.
Two-week deep dive into structure, tracking, attribution, and competitor terrain. You receive a written diagnosis, not a sales deck.
We rebuild the account against the diagnosis. Fresh tracking, clean architecture, value-based signals. Set a real baseline to measure against.
Every Monday: experiments shipped, hypotheses tested, learnings documented. Compounding small wins into outsized quarterly outcomes.
The tools behind the work.
A lean, opinionated stack. No tool-soup, no vanity dashboards.
How we think about paid growth.
A short walkthrough of the Analytics Dope audit process and the three structural mistakes we see in almost every account.
Cases from the last 18 months.
From leaking $42k/mo to 4.6× blended ROAS.
Audit + tracking rebuild. Server-side GTM, deduped purchase events.
Account restructure. Killed 38 redundant ad groups. Single-theme SKAGs for top SKUs.
Creative refresh. 14 new responsive search ads with intent-mapped headlines.
Scale phase. PMax with feed exclusions, value-based bidding, geo-tiered budgets.
Screens from live accounts.
Names redacted. Numbers untouched. A small selection of recent performance moments.
What clients actually say.
“Analytics Dope rebuilt our Google Ads account from scratch in three weeks. ROAS went from 2.1 to 5.4 inside the first month. Honestly the best Upwork hire we have made in two years.”
“Communication was excellent and the work was clearly senior level. Wrote us a 14 page audit that pointed out a tracking bug three previous agencies had missed. Hired full-time after that.”
“Strategic, calm, and very honest. Analytics Dope told us to pause one of our campaigns instead of scaling it, and was right. Spend down 18%, revenue up 64% in six months.”
“I have hired probably twelve Google Ads freelancers on Upwork over the years. Analytics Dope is the only one I would hire again without thinking. Treats your account like his own money.”
Things people ask.
Still unsure? Send a note. Every email gets a personal reply.
Tracking and structural fixes show signal in 2–3 weeks. Real ROAS lift typically lands between weeks 4 and 8, depending on conversion volume and seasonality.
Analytics Dope takes accounts spending $5k/mo and up. Below that, the math rarely works for both sides. Happy to refer you to junior specialists if you are starting out.
Month 1 is rebuild. Months 2–3 are scale and test. From month 4, we run on a steady cadence with weekly strategy and monthly written reports.
Always. Analytics Dope works inside your own Google Ads account. If we ever stop working together, everything stays with you, fully documented.
No. Every account is run by a senior operator, end to end. That is why Analytics Dope caps clients at a small number per quarter.
Yes, in a consulting role. Analytics Dope has audited accounts, set strategy, and coached in-house teams while an agency handled execution.
Pick the channel that suits you.
For paid project inquiries, the audit form below gives me what I need to reply with substance.
A real human reviews your account and sends a written diagnosis within 5 business days. No upsell calls. No automated PDF. If we are a fit, we talk. If not, you keep the audit.
